We are honored to have Mel Carson as our first monthly event keynote, coming all the way from Seattle (by way of the United Kingdom), exclusively for WorkHackers.
This event is FREE!
Discoverable, Shareable and Memorable – How People Need to Define and Amplify their Personal Brands to Compete Effectively in the New World of Work
Research from Nielsen says just 15% of people believe what a company has to say about its products and services, while 90% will trust the opinion of a friend, peer or family member.
The explosion in use of digital media has given professionals the opportunity to have their wisdom and experience be discoverable, shareable and memorable like never before. It’s a wonder then that so many people have not grasped this opportunity and insist on having their life’s work generate a mostly mediocre impression on the world.
In this session with Personal Branding Expert, Mel Carson, you’ll:
- Get an introduction into personal branding and why it’s so important for your career and the success of your company.
- Learn how to create a personal branding strategy to help your expertise standout in your industry.
- Understand what you need to do to establish your professional purpose and create a personal branding statement.
- Receive a whole bunch of tips on how to get the most out of LinkedIn and other social platforms and tools.
- Learn how to establish a communication cadence and success measurement framework to keep your personal brand on track.
Mel was Digital Marketing Evangelist at Microsoft before starting his company – Delightful Communications – and has been a popular speaker for over 10 years delivering keynotes and speeches on search marketing, digital PR, social media & personal branding at over 100 conferences & events globally including US, UK, Europe and Asia.
He has also lectured on MBA, MSc & online marketing courses, advising syllabus decision makers at Cranfield School of Management & Birkbeck College – part of London University, & more recently at University of Washington.
He is co-author of the critically acclaimed book, Pioneers of Digital, published in 2012 & author of Introduction to Personal Branding: 10 Steps Toward a New Professional You, published in 2016. Mel writes regularly write for the Delightful Blog, Entrepreneur.com & other digital marketing publications.
A former actor, Mel played the young Joe Cocker in the rock legend’s music video “N’Oubliez Jamais” alongside French cinema icon, Catherine Deneuve, way back in 1997.
More recently, Mel has been a driving force behind creating the first 3D print ad on the International Space Station with specialist search engine, Majestic.com. A career-defining PR stunt that is making history (literally) out of this world.
His wisdom and writing has been featured on Forbes.com, Fast Company, GQ, The Next Web, The Financial Times, USA Today and Entrepreneur.com.