Content Strategy & Organic Optimization
WorkHacker’s digital marketing strategy relies heavily on organic optimization to deliver the marketing message to a receptive audience. Through social media and outreach WorkHacker extends the reach of the message and creates back-links, which help boost organic search engine results and translates to more traffic for the site.
Content Creation & Management
WorkHacker creates an editorial brief that targets the goals of the project and is based on the results your needs. Our professional writers then create articles using the proper voice and level of techno-jargon to inform, educate and persuade readers, following The Chicago Manual of Style and other reference materials. All articles are reviewed, edited and approved prior to publishing.
WorkHacker distributes the majority of the content through the digital magazine & exchanges content with similar sites & blogs through back-links and article distribution services. In addition to the web site and affinity program, WorkHacker uses press release services like PRWeb Direct and Business Wire.
Social Media Integration and Syndication
WorkHacker identifies and develops your brand’s persona so that the brand leaps to life and engages consumers in a unique way through social media optimization. Outlets such as Facebook, Twitter, and YouTube allow us to transform marketing messages from content into ongoing conversations with individuals, wherever they are.
WorkHacker reports on the progress of articles, site and search engine results. Reports include article title, word count, distribution placement and date; statistics showing number of visitors, sources of traffic, and time onsite; and search engine alert reports that list WorkHacker’s efforts through additional readership and links back to the primary web site.